Soft Glam, Real Talk: How Justin Douglas Is Turning Beauty into Digital History
By Justin Douglas
In an industry obsessed with perfection, polish, and filters, Soft Glam Real Talk dares to do something different: tell the truth.
Created and produced by celebrity makeup artist and media producer Justin Douglas, Soft Glam Real Talk is a documentary-style storytelling series that blends beauty with lived experience. Each episode centers a woman in the glam chair, but instead of small talk and surface-level conversation, the chair becomes a space for reflection, resilience, and visibility.
“This isn’t just makeup,” Douglas explains. “This is documentation. These stories deserve to live somewhere permanent.”
Where Beauty Meets Storytelling
Soft Glam Real Talk was born from Douglas’s bestselling eBook, Soft Glam, Real Talk: A Motivational Manifesto, which itself evolved from his long-running digital series Motivational Mondays. Over time, the message became clear: the stories people share in quiet moments are often the ones that change lives, they’re just rarely recorded.
Each episode features a woman whose life reflects strength in motion: entrepreneurs, single mothers, creatives, professionals, women building, surviving, pivoting, and becoming. As Douglas applies his signature soft glam, he narrates their journey through voiceover, weaving beauty with truth.
The result is a series that feels intimate, cinematic, and deeply human.
More Than a Series — A Platform
What sets Soft Glam Real Talk apart is its intention. This isn’t content for content’s sake. It’s a media platform designed to preserve stories and create opportunity.
Every episode is:
Archived and listed on IMDb
Treated like a short documentary
Positioned to give participants visibility, credits, and access
Framed as a professional media appearance, not just a makeover
In a digital world where stories disappear in 24 hours, Soft Glam Real Talk creates a permanent record, a digital footprint that participants can carry with them into future opportunities.
“I realized I could give people more than a moment,” Douglas says. “I could give them history, placement & credibility”
Quiet Power, Loud Impact
The tone of the series reflects Douglas’s larger philosophy: quiet power. No theatrics. No exploitation. Just honest storytelling, beautifully lit and intentionally framed.
The series also reflects a shift in Douglas’s own career, from behind-the-scenes artist to front-facing producer, curator, and storyteller. After over a decade in the beauty industry, working across television, editorial, and digital platforms, Soft Glam Real Talk represents a new chapter: ownership of narrative, platform, and legacy.
This is beauty as archive.
Beauty as testimony.
Beauty as media.
What’s Next for Soft Glam Real Talk
The series will continue to roll out new episodes throughout 2026, with plans for:
Expanded storytelling formats
Branded editorial partnerships
A companion book and visual anthology
Live tapings and community conversations
A long-term docu-series format
And this is just the beginning.
Soft Glam Real Talk isn’t about glam alone.
It’s about being seen, and being remembered.
About the Creator
Justin Douglas is a celebrity makeup artist, media producer, and storyteller with over a decade of experience across beauty, television, and digital media. He is the creator of Motivational Mondays, founder of Soft Glam Real Talk, and the voice behind Justin Douglas Media, a platform dedicated to visibility, legacy, and cultural documentation.